The Internet Marketers Secret Headline Writing Formula

Ever wonder how some of those high traffic websites get people to read their long salesletters?

Is it trickery? Do they know something about how your mind works that you don't?

Well, if you guessed that internet marketers know something about your mind that you don't...then congradulate yourself...because you're partially correct.

Because I want to keep this post short, I won't go into great detail about what it is that marketers know about how our mind works..

But I will give you a quick snapshot of a simple headline writing formula that they use that you can begin using within minutes after you've finished reading this post.

Now most marketers know that one of the easiest ways that you can get your target market to read your salesletters is by triggering their curiosty. Now I know that somewhere along the lines you've probably heard that before.

But I want to add a little something to it. To move you beyond just triggering your prospects curiosity.

Instead, if you simply add a benefit along with triggering your prospects curiosity...then you'll come up with the following formula.

curiosity + enticing benefit = attention

The best way I know of to show you how this formula works is by showing you this formula in action with a few examples to look at.

"How to collect free grant money from uncle sam for any reason"

"Forbidden Health Cures"

"How to collect social security at any age"

"The amazizing direct mail secret of a desperate nerd from ohio"

All of them..they all use curiosty along with a benefit to grab your attention.

So give it a try..and see how it works in your ads.